Camila Lacerda | Art Director & Senior Designer

Camila Lacerda
Senior Product Designer & Art Director, She/Her

Based in São Paulo, Brazil, I am a multidisciplinary designer with over eight years of experience in creative development, strategic branding, and production of communication campaigns for brands such as Latam Airlines, Havaianas, Amazon, Alexa, Kindle, Fire TV, and Fire Tablets. I hold a Master's degree in Illustration and Art Direction from Falmouth University and am currently pursuing an MBA in Marketing at ESPM.

As a Design Thinking, Agile and Design Systems specialist, I strive to align creativity with business efficiency, focusing on innovative solutions that add value to clients and brands. My experience includes working as a visual designer for Amazon's Alexa device team and contributing to freelance UX/UI projects. Passionate about creative challenges, my goal is to transform ideas into meaningful and impactful designs.

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WORK EXPERIENCE

Senior Product Designer

CI&T

2025 - Present

Designed data-driven internal tools and enterprise platforms using scalable design systems in Figma.
Collaborated with PMs, analysts, and engineers to transform business requirements into efficient user flows and high-quality interactions.
Conducted usability testing and synthesized insights to improve tool adoption and workflow efficiency.
Maintained design documentation and ensured consistency across design components.
Supported experimentation and iteration within design processes to optimize internal operations.

Creative Lead

Amazon Devices Brazil

2023 - 2025

Leadership of global creative projects, focusing on launches, digital marketing and innovation.
Content production management (photo, video and digital), from concept to final delivery.
Process optimization, implementation of tools and automation to gain efficiency.
Presentation of ideas and prototypes, with a focus on visual narrative and strategic alignment.
Creation of creative solutions that ensure brand consistency, customer experience and business results.

Art Director

Amazon Devices Brazil

2021 - 2023

Leadership of Amazon Brazil's design, operations and team strategy, aligned with global standards.
Creation of branding and marketing strategies based on data and customer behavior.
Management of multicultural projects, in collaboration with regional and global stakeholders.
Talent mentoring, including recruitment, development, feedback and leadership programs.
Implementation of processes, tools and frameworks to scale creative operations in Brazil.
Training and development of a high-performance design team.
Ensuring brand consistency across digital channels, media, e-commerce and audiovisual content.
Partnering with Amazon's Global Design Community to ensure brand consistency.

Art Director

Amazon Devices Luxemburgo

2020 - 2021

Jr. Art Director

Amazon Devices Luxemburgo

2018 - 2020

Leading omnichannel campaigns for Amazon devices across Europe.
Using KPIs and UX data to guide creative decisions and drive business impact.
Work on UX design for e-commerce and mobile, with a focus on the user.
Recognition with the Next Level Innovation Award for optimizing processes and scaling creative operations.

Creative support for Kindle launch campaigns in Europe and regional events.
Development and coordination of campaigns for Europe and Australia, ensuring brand consistency.
Creation of visual materials and localizations aligned with global guidelines.
Collaboration with global teams on multicultural campaigns adapted to different markets.
Visual strategy support to enhance the customer journey and drive engagement.

Visual Designer

Amazon eBooks Brazil

2016 - 2028

Creation of visual resources for Kindle and eBooks in Brazil, supporting launches, promotions and social networks.
Development and management of visual guidelines to ensure brand consistency.
Design, development and delivery of creative projects, from concept to final execution.
Delivery management for digital media, e-commerce, e-mail marketing and external campaigns.
Creation of visual content for on-site and off-site merchandising, increasing engagement and visibility.
Coordination of production flows to ensure quality and compliance with deadlines.

Education

MBA in Marketing

2024-2025

Sao Paulo - Brazil

Higher School of Advertising and Marketing (ESPM)

The MBA, in the areas of marketing and strategy, aims to work in organizations of different sizes and sectors, prioritizing the development of a vision of market trends that leads to effective management decision-making and the development of management attitudes aligned with a philosophy focused on the market, ethics and corporate responsibility.

Master in Illustration &

Art Direction

2020-2022

Falmouth - England

Falmouth University

Master’s degree focused on innovation and visual problem-solving in communication. Promoted social, cultural and environmental responsibilities within practice. Developed a solid understanding of the practical, theoretical, historical and cultural contexts of illustration. Adapted creative practice for local and global audiences, navigating technological and cultural changes. Communicated and collaborated with global professionals, fostering cooperation, self-confidence and critical judgment.

Bachelor's Degree in Graphic Design

2013-2017

Sao Paulo - Brazil

Fine Arts University Center of São Paulo

4 years of studies with a vast curriculum: branding, visual identities and systems, illustration and basic principles, signage, packaging, editorial (books and magazines), 3D, marketing and games.