Camila Lacerda | Art Director & Designer

Hello, I'm Camila Lacerda
Senior Product Designer and
Art Director

I have a degree in graphic design, specialising in UX, a master's degree in illustration and art direction from Falmouth University, and an MBA in marketing in progress. I have worked at Latam, Havaianas, Amazon Europe, Amazon Brazi; and, more recently, at CI&T as a Product Designer.

I believe in design as a strategic piece, always seeking to balance the needs of users and the objectives of companies. Collaborative by nature, I love building together, leading projects and thinking globally.

Let's talk? Message me

What do I do?

research, design, process

I investigate challenges and behaviors to generate insights that strategically guide product decisions.

I translate complexity into clear, objective and user-centered experiences, aligning value for people and the business.

Focus on creating and evolving processes that guarantee consistency, efficiency and scale — thinking about long-term growth solutions.

How do I work?

I work using methodologies user-centered and a collaborative process

I understand the challenge, the scenario and the business objectives, align expectations, raise risks, doubts and opportunities to ensure clarity with the teams involved.

alignment & context

I investigate the problem in depth, combining data, research, benchmarks, and conversations with stakeholders and users to generate insights for design and solutions.

discovery & analysis

exploration & validation

I create flows, journeys, prototypes, validating hypotheses with tests, applying design systems and documents for clear, scalable and efficient delivery.