Camila Lacerda – Senior Product Designer

Senior Product Designer, specialist in transforming complexity into efficient experiences.

I believe design is a strategic tool, one that balances user needs with business goals. I’m naturally collaborative, passionate about building alongside others, leading projects, and thinking on a global scale.

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What do I do?

research, design, process

I investigate challenges and behaviors to generate insights that strategically guide product decisions.

I translate complexity into clear, objective and user-centered experiences, aligning value for people and the business.

Focus on creating and evolving processes that guarantee consistency, efficiency and scale — thinking about long-term growth solutions.

How do I work?

I work using methodologies user-centered and a collaborative process

I understand the challenge, the scenario and the business objectives, align expectations, raise risks, doubts and opportunities to ensure clarity with the teams involved.

alignment & context

I investigate the problem in depth, combining data, research, benchmarks, and conversations with stakeholders and users to generate insights for design and solutions.

discovery & analysis

exploration & validation

I create flows, journeys, prototypes, validating hypotheses with tests, applying design systems and documents for clear, scalable and efficient delivery.