Gulf App Launch — Digital Marketing Strategy

Challenge:
Gulf, a well-established brand in the premium fuel market, needed to launch its new loyalty app in Brazil — and the challenge was significant: to generate 10,000 qualified sign-ups and ensure that 30% of them actively used the app within the first 60 days.

Project:

I immersed myself in Gulf’s world and transformed its rich motorsport legacy into a modern digital strategy, tailored to those who value performance, technology, and convenience. We developed an integrated campaign that combined the app launch with the creation of communication initiatives. The goal was to grow Gulf’s user base, strengthen the brand’s digital presence, and build lasting relationships through real-life experiences, exclusive promotions, and educational content about the automotive universe.