Challenge:

In a scenario marked by misinformation, especially during the election period, the challenge was clear: to create an educational, accessible and attractive tool that would help people develop critical thinking and distinguish facts from false information. The project needed to not only combat fake news, but also do so in a playful, welcoming and inclusive way — without generating judgment or polarization. In addition, the solution had to connect culturally with the Brazilian public, reflecting values ​​such as citizenship, education and social awareness.

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Project:

We transformed this challenge into an interactive game that places truth as the protagonist and critical thinking as an essential skill. Fact or Fake – Election Edition was developed with a strong visual identity, using the colors of the Brazilian flag (yellow, green and blue) to generate immediate connection and cultural relevance. The proposal combined a bold logo with expressive illustrations, which represent both the complexity of misinformation and the clarity of the truth. These visual elements are designed to transform abstract concepts — such as data, evidence, and fact-checking — into a visual and intuitive narrative experience.

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Result:

The game promotes a welcoming experience that encourages education and self-knowledge without imposition or judgment, making critical thinking an accessible, fun and engaging practice. The solution was well received, with positive feedback for its clarity, the strength of its visual communication and its proposed social impact.