Challenge:
The challenge was to create a visual identity that would authentically and contemporaryly convey the essence of psychologist Taynara Barreto's work. The proposal needed to break with traditional stereotypes associated with psychology, communicating welcoming, connection and the patients' journey of transformation in therapy — all without losing the professional's sophistication and personality.

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Project:

The project resulted in a visual identity that balances modernity, sensitivity and authenticity. The brand construction combined elegant typography, original illustrations and dynamic layouts, creating a visual language that symbolizes the relationship of care, listening and development between psychologist and patient.

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The color palette and graphic elements were carefully thought out to convey lightness, sophistication and accessibility, ensuring versatility across different platforms and media. The new brand not only reflects Taynara's humanized and contemporary approach, but also strengthens her presence in digital and physical spaces, creating a closer, more memorable and meaningful connection with her patients.