I Love Kindle: Celebrating the Joy of Reading

Challenge:
The challenge was to strengthen readers' emotional connection with the Kindle and position it not only as a reading device, but as a true companion on the journey of those who love reading. The proposal needed to transform the digital reading experience into something more human, inspiring and celebratory — showing the benefits of the Kindle in a light, charming and visually striking way.

Project:

"I Love Kindle" was born as a campaign to celebrate the passion for reading and value the community of readers. The visual proposal combined a playful typography with dynamic and vibrant illustrations, which translate the immersion, magic and emotions that arise with each page read.

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More than promoting the Kindle, the campaign transformed reading into a shared experience, creating a visual identity that reinforces how the device integrates into the lives of readers, making literature more accessible, practical and enjoyable. The result was an affectionate, engaging communication capable of generating immediate identification with those who see books as an essential part of their own story.