Devices' styleguide: defining visual language for consistency

Challenge:

The brand faced the challenge of maintaining strong and consistent visual communication across multiple channels and platforms, while avoiding identity dilution and conflicting messages. The goal was to create a unified visual system that would guide the correct use of typography, colors, logos, and images, ensuring cohesion and adaptability for the brand’s various applications.

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Project:

We developed a comprehensive style guide that not only defines the essential visual elements, but also establishes clear guidelines for their use in different contexts. The result is a tool that balances structure and creative freedom, allowing the brand to maintain its identity while adapting to new opportunities.

 

With careful art direction, design system development, and detailed documentation, the style guide has become a practical and intuitive reference for internal teams and external partners, facilitating the consistent implementation of the brand across all media.