Fire TV Ads Campaign: Search Less, Watch More

Challenge:

Amazon Brazil needed to highlight Fire TV in a competitive market, highlighting its main advantage: providing a fluid and immersive home entertainment experience. The challenge was to create a campaign that clearly and emotionally communicated the convenience of the device, showing how it facilitates access to content, reduces search time and promotes moments of connection between family and friends.

Project: 
The “Search less, watch more” campaign was designed to reinvent home entertainment communication, focusing on the simplicity and pleasure of the experience provided by Fire TV. We developed a visual identity that reinforces the welcoming and connective aspect of the product, highlighting its ability to bring people together around uncomplicated leisure moments.

With an engaging visual language, the campaign shows how Fire TV transforms users' routines, facilitating access to entertainment and valuing time spent with family and friends. The result is a communication that combines clarity, emotion and practicality, reinforcing Amazon's presence in the daily lives of the Brazilian public.

TIPO DE  PROJETO

• Branding

• Identidade Visual

• Digital

• Produto

• Publicidade

• Ads