Challenge:

To create a visual piece that would represent Luxembourg’s cultural identity in a contemporary and authentic way. The proposal needed to highlight the rich mix of tradition, modernity and diversity that defines the country, avoiding cliché representations and creating a connection with both locals and visitors through an impactful, memorable and sophisticated visual language.

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Project:

I created a poster that conveys the essence of Luxembourg through a composition that combines illustration, striking typography and a vibrant color palette. The design balances abstract forms and direct references to the country’s architecture, natural landscapes and multicultural heritage, conveying a modern take on its identity.

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The result is a piece that transforms traditional elements into a bold and contemporary visual celebration, arousing pride, curiosity and belonging. With art direction, illustration development and design execution, the project delivered a refined and iconic solution capable of representing Luxembourg’s cultural richness and dynamic spirit.