AWS Comes to Tech: Empowering Women in Technology

Challenge:

Amazon Web Services (AWS) was launching its first event dedicated to empowering women in technology in Brazil, Vem Ter Ser Tech, and was looking to develop a strong, welcoming, and inspiring visual identity. The challenge was to visually translate a powerful social cause — increasing female participation in the technology sector — in a way that would generate a sense of belonging, representation, and encouragement, while also communicating innovation, accessibility, and impact.

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Project:

I developed a visual identity that reflects Vem Ser Tech's values ​​of empowerment, diversity, and connection. The proposal combines vibrant visual elements, accessible typography, and a palette that conveys energy, optimism, and welcoming, creating a language that brings together, inspires, and strengthens the female community in technology.

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More than a campaign, the project transforms the debate about women in the sector into a visual experience that generates real impact, encourages active participation, and reinforces AWS's role as an agent of social transformation in the technology market. Communication invites, represents and inspires, making Vem Ser Tech a space for learning, exchange and growth.