Echo Launch: Branding

Challenge:
The launch of Echo required a brand identity that would stand out in a highly competitive and technologically advanced market. The challenge was to create a visual experience that would not only capture the attention of the target audience, but also communicate innovation, uniqueness and the bold proposition of the product — overcoming the traditional and generic approach of conventional launches.​

 

Project:

We developed a dynamic and engaging visual narrative for the launch of Echo, which broke with the standard model of a single banner and invested in an interactive experience through the website wireframe. The art and creative direction focused on translating the emotion and exclusivity of the product, aligning the design with a modern aesthetic and the values ​​of the contemporary consumer.​

 

This innovative approach created an exciting visual journey that supported Echo's message of innovation, ensuring a strong presence in the market from the first interaction. The result was a cohesive, attractive identity that was able to position Echo as a bold step in the technological universe.