CATALOG OPERATIONS: Scaling enterprise product management with bulk operations
As the Enterprise Catalog Management Platform scaled, its catalog operations became a critical business bottleneck. Processing thousands of products took nearly months, delaying product availability, limiting operational capacity, and slowing business growth.
The catalog management workflow was redesigned around scalable bulk operations, reducing processing time from three months to one week (90% faster) and enabling teams to manage enterprise-scale catalogs with greater speed and efficiency.
ABOUT THE PROJECT
Company
Confidential Enterprise Client
Role
Senior Product Designer
Service
Product Strategy • UX Research • Interaction Design • Prototyping • Design Systems
Year
2025
Collaboration
Worked cross-functionally with Product Managers, Engineers, and business stakeholders to redesign a critical catalog workflow, balancing user needs, business priorities, and technical constraints.
Understanding the problem
Before exploring solutions, I focused on understanding the operational challenges and uncovering the real opportunity for impact.
Research
The research uncovered five recurring patterns across user interviews, stakeholder conversations, and competitive analysis.
Design Strategy
Instead of optimizing isolated interactions, the solution focused on redesigning the operational workflow itself. Working closely with Product Managers and Engineers, we introduced a scalable interaction model centered around bulk operations, allowing users to perform actions across multiple products simultaneously while maintaining visibility, flexibility, and control.
The solution
