Camila Lacerda | Senior Product Designer | Product Strategy & Design Systems

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PROJECTS I'VE

WORKED ON

Over the years, I’ve worked on different projects and each one taught me something new and shaped the way I design today

Governance Frameworks

Certified for Brazil: Product Authentication System

Creation and implementation of an authentication system to identify official products across Brazilian retail channels, strengthening consumer trust and ensuring consistent nationwide adoption.

Desktop & Mobile

Product Strategy

Experimentations

Snatch pass: Cultural events & digital wallet in one place

Buying a ticket to a show should feel as exciting as the event itself. The challenge was twofold: the product lacked a clear prioritization between two distinct functions.

Microinteractions

Snatch pass: Cultural events & digital wallet in one place

Buying a ticket to a show should feel as exciting as the event itself. The challenge was twofold: the product lacked a clear prioritization between two distinct functions.

Go-to-Market Strategy

Growth Optimization

Gulf App Launch: Acquisition and Engagement Strategy

From planning to execution of the launch strategy for Gulf’s loyalty app in Brazil, focused on qualified user acquisition and activation within the first 60 days.

Interaction Design

Behavioral Analysis

Kindle App: Gamified Reading Experience

Design of a gamified reading journey for the Kindle app, using progress mechanics and achievements to increase engagement and retention among younger readers.

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