Unauthorised devices were being sold in Brazil without proper registration, creating confusion for customers and undermining brand trust at the point of purchase.
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To address this, I led the design of a scalable authentication system that could clearly signal which devices were officially certified for the Brazilian market. The solution introduced the “Made for Brazil” authentication badge, integrated into the design system and deployed across retail touchpoints to create a consistent trust signal for customers.
Company
Amazon Devices
Role
Product Designer
Service
Design System · Product Strategy · Research​
YEAR
2025
ABOUT THE PROJECT​​​​​​​
Challenge
Unauthorised devices are being sold in Brazil without proper registration, making it difficult for customers to distinguish between officially certified products and unauthorised imports. This lack of clarity weakened purchase confidence and created friction with retail partners, ultimately impacting brand trust at the point of decision.
To better understand the problem, I conducted stakeholder interviews with Product, Marketing, and Retail teams and analysed the customer journey to identify where trust breakdowns occurred.​ The research revealed that the greatest uncertainty occurred during product discovery and evaluation, particularly in search results and product pages, where customers lacked clear signals to verify product authenticity. These insights informed the creation of a scalable visual authentication system that could be consistently applied across digital and retail environments.
Research
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The initiative established a national authentication protocol within four months, aligning internal teams and retail partners around a unified trust signal. The system improved clarity for customers at the point of decision, strengthened retail partnerships, and increased brand credibility in the Brazilian market.
Results & Impact
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