Unauthorized devices were being sold across Brazilian retail channels, eroding customer trust and impacting conversion.​ Customers lacked clear trust signals at key decision-making moments, including search results, product detail pages, and physical retail. Forcing them to rely on guesswork. This increased cognitive load, reduced confidence, and weakened brand credibility.

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My proposed solution focused on a system that improved decision clarity, strengthened brand credibility, and enabled scalability to other markets.