Users lacked sustained engagement in the reading experience due to the absence of clear progress visibility, reward systems, and habit-forming mechanisms. Without reinforcing feedback loops, engagement decreased over time, negatively impacting reading frequency, retention, and long-term behavioral engagement.
Project Context
MA Final Project
Role
Product Designer
Service
UX Design · Interaction Design · Gamification Design · Research
Year
2022
Collaboration
Collaborated with users through usability testing and feedback sessions, incorporating insights into iterative design improvements and validating engagement hypotheses.
ABOUT THE PROJECT
I designed a gamified reading experience leveraging behavioral design principles to increase engagement and support habit formation.
My proposed solution focused on introducing lightweight gamification mechanics to create continuous feedback loops and reinforce user motivation, while preserving the core reading experience.
Through user research, literature review, and journey mapping, I identified opportunities to introduce motivation triggers across the reading lifecycle.
The methodology
This project wasn’t about adding more information, but enabling recognition over cognition. By shifting from explanation to intuitive cues, the solution supports decision-making at speed and scale.
