Camila Lacerda | Senior Product Designer | Product Strategy & Design Systems

DESIGNING SCALABLE SOLUTIONS THAT DRIVE REAL IMPACT

Hi, I'm Camila. Product Designer with experience across B2B and B2C, focusing on multi-market scalability through product strategy, design systems, and operational design.

Design System

Governance Frameworks

Desktop & Mobile

Certified for Brazil: Product Authentication System

Creation and implementation of an authentication system to identify official products across Brazilian retail channels, strengthening consumer trust and ensuring consistent nationwide adoption.

Go-to-Market Strategy

Growth Optimization

Mobile

Gulf App Launch: Acquisition and Engagement Strategy

Planning and execution of the launch strategy for Gulf’s loyalty app in Brazil, focused on qualified user acquisition and activation within the first 60 days.

Interaction Design

Behavioral Analysis

Mobile

Kindle App: Gamification for Reading Experience

Design of a gamified reading journey for the Kindle app, using progress mechanics and achievements to increase engagement and retention among younger readers.

Snatch pass: Cultural events & digital wallet in one place

Design of a mobile app that combines event discovery and an integrated digital wallet, creating a seamless experience from finding a show to buying the ticket.