Unauthorized devices were being sold across Brazilian retail channels, eroding customer trust and impacting conversion.
Customers lacked clear trust signals at key decision-making moments, including search results, product detail pages, and physical retail. Forcing them to rely on guesswork. This increased cognitive load, reduced confidence, and weakened brand credibility.
My proposed solution foused on a system improved decision clarity, strengthened brand credibility, and enabled scalability to other markets.
SOBRE O PROJETO
Empresa
Amazon Devices
Posição
Product Designer
Serviço
Design System · Product Strategy · Research
Ano
2025
Colaboração
Worked cross-functionally with Product, Marketing, Retail, and leadership teams to ensure adoption, consistency, and scalability across channels
References & Metaphors
The visual concept was born from two objects full of emotional memory: saved ticket stubs and concert photos. These artefacts captured the essence of the experience Snatch Pass aims to evoke.
The metaphors guided the microinteractions:
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Stage lighting as a selection and highlight element
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Light-driven transitions between event images
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Cover flow inspired by LP organization for browsing events
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Geolocation to personalize each user's experience
Design System
The system was built to sustain the product's atmosphere. The palette starts from a dark neutral, evoking the ambience of a nighttime event and an accented with purple and cyan, colors that echo stage lighting.
